Showing posts with label Gardenia. Show all posts
Showing posts with label Gardenia. Show all posts

Monday, July 10, 2017

Press Release: Interesting Facts About Raisins Did you know that green grapes are the ones commonly used for raisins?

Who doesn’t love raisins? These sweet and juicy treats can make everything better, whether embedded in creamy loaves of bread or eaten on their own. But did you know that raisins were actually discovered by accident? History reveals that the first raisins were discovered back in 2000 BC when grapes were accidentally left to dry in the sun. Ever since then, early civilizations have popularized the use of grapes in its dried form. 
Nowadays, raisins are something that is enjoyed by everyone. Especially for people wanting to live a healthy lifestyle, raisins are good sources of nutrients while also being delicious and filling. But there is more to this food than what we think. For example, did you know that the most commonly used grapes for raisins are the Thompson Green Grapes? About Thompson Grapes

Contrary to popular belief that most raisins are made from red grapes, Thompson grapes rank as the most popular variety in the U.S and in North America where it accounts for 95 percent of grapes produced in the continent. 

All dark brown raisins are specifically made from this variety because they are softer and sweeter than other grapes. Though they are popularly used as raisins, Thompson grapes can also be used as a normal table grape because of their sweetness, firmness, and crispness when fresh. 
Thompson Grapes: The benefits Thompson grapes are very high in carbohydrates and low in saturated fat, cholesterol, and sodium. Crunchy and rich in vitamins K and C when fresh, this variety is also rich in resveratrol that helps provide antioxidants, dietary fiber, and phytonutrients when dried. The vitamins in Thompson grapes help boost the immune system and improve the body’s blood clotting mechanism. When turned into raisins, resveratrol can assist in reducing the risk of stroke and in strengthening blood vessels. Studies also suggest that resveratrol helps the body get protective action against Alzheimer’s disease, coronary heart disease, and even forms of cancer like melanoma, prostate, and colon cancer. 
Moreover, these dried, sweet bits are also rich in electrolytes, particularly potassium which helps counter hypertension. The health benefits of raisins, especially for people who want to pursue a healthier lifestyle, making them a perfect addition to the diet of health-conscious people. It’s no wonder that raisins made from Thompson Grapes quickly grew in popularity amongst creative food enthusiasts. Many use raisins as ingredients for desserts, even as add-ons to breakfast cereals and other treats. The best pairing so far is raisins on bread. When used together with healthy food like wheat bread, you get a meal that checks all the factors any health buff would have on his or her checklist. Adding raisins or wheat bread adds just the right amount of flavor to make deliciously healthy bread. That is precisely what Gardenia High Fiber Wheat Raisin Loaf provides: all the health benefits of raisins made from Thompson Grapes and the fiber goodness of all-natural cracked wheat. One slice of this variety gives you 29 percent of your daily dietary fiber needs and helps improve digestive health by improving bowel movement. Moreover, soluble fiber also aids in lowering levels of “bad” cholesterol by moving them out of the body before they’re absorbed which helps, of course, to reduce weight around the abdomen. 

Living healthy can be easy, especially if you know the right foods to include in your diet. Gardenia’s High Fiber Wheat Raisin Loaf makes it easy by turning to an eating habit that can help your overall health.SaveSaveSaveSaveSaveSaveSaveSave

Baste charms his way into our homes in the NeuBake commercial



With all the activities he goes through every day, Baste always looks forward to a big and hearty merienda. After his daily noontime show, Eat Bulaga, he spends time studying, having fun with his friends, and playing outdoors. That’s why when he gets home, he’s hungry and looks forward to the merienda that Mommy Sheila prepares. Usually, it’s a super-sized sandwich made with NeuBake bread.



This is the inspiration behind the newest commercial for NeuBake Super Slice, the newest white bread from Gardenia, and the latest endorsement from Baste. In the new TVC, we see Baste arriving at home after playing basketball outside. Hungry, he requests Mommy Sheila to prepare his favorite merienda, a ham and egg sandwich. Mommy tells him that she’ll make one sandwich for him, and Baste is worried whether he’ll be satisfied with just one sandwich.



Then, Mommy Sheila shows him that she’ll make a sandwich using NeuBake, the latest white bread from Gardenia. She prepares it lovingly, gives it to Baste, and he’s immediately surprised at how big the sandwich is. Mommy explains that only NeuBake comes in Super Slices. 

Thea Tan, Marketing Director for NeuBake explains that the commercial was based on Baste’s hearty appetite and the fact that his favorite merienda is a sandwich: “When we talked to Mommy Sheila, she said that Baste really loves sandwiches, and that’s what he usually asks for after taping or playing outside. That story was the inspiration for the TVC.”

NeuBake Super Slice comes in slices that are bigger than the usual white bread. You’ll immediately see it in the new packaging which is horizontal, which makes it easier to get the bread and enjoy it. It’s a bread that will satisfy the heartiest of appetites, just like Baste’s.

As the commercial continues, we see Mommy Sheila serving the sandwich to Baste and he’s immediately excited by the size. He sees that the sandwich is perfect for his super-sized appetite, and takes one big bite, then another, then another. After finishing the sandwich, he rubs his tummy in approval and says that he’s Super Busog, thanks to the Super Slice of NeuBake. The commercial is now on air and is currently charming the viewers, thanks to Baste.



And now, you can enjoy super-sized sandwiches that are sure to give you super satisfaction. Just like Baste, all you need is a pack of NeuBake, and you’ll get bread that’s super-sized, to make you super busog. Best of all, it comes in a super tipid pack that’s just P29!



NeuBake is now available in leading supermarkets and convenience stores nationwide. The NeuBake Super Tipid Pack comes with the classic white bread, and healthy wheaten bread. So, whatever your kids are craving for, you’re sure to be able to satisfy their big appetites with NeuBake.


If you’re looking for sandwich ideas and other ways to satisfy your kid's big appetites for bread, visit www.gardenia.com.ph.