SM Prime Holdings hold 2022 International Coastal Cleanup together with SM Cares, SM By the Bay

SM Prime Holdings, together with SM Cares and SM By the Bay once again took part in the annual International Coastal Cleanup (ICC), bringing together thousands of volunteers into an event that underscored the importance of protecting the world's seas, oceans, and other bodies of water. The event was held last September 17 at the SM By the Bay Central Park, SM Mall of Asia Complex in Pasay City.

A total of 2,438 volunteers joined this year's ICC, composed of students, professionals, and others from different private and public organizations. At the end of the activity, an estimated 12,158 kgs of trash, equivalent to a total of 1,613 trash bags filled, was successfully collected.

Among those who graced the event were Climate Change Commission Vice Chairperson Sec. Robert Borje, Department of Environment and Natural Resources - National Capital Region (DENR-NCR) Regional Executive Director Jacqueline A. Caancan, DENR-NCR Regional Executive Director for Technical Services Engr. Ignacio R. Almira, DENR-NCR Regional Strategic Communication and Initiatives Group Head Chris Villarin, DENR-NCR Communication Development Officer II Ariz Abad, SM Investments President and CEO and 2GO Group President and CEO Frederic DyBuncio, SM Prime Holdings Inc. SVP Glenn Ang, SM Supermalls SAVP for Operations Perkin So, SM By the BAY Mall Manager Marie Charlene Claire K. Canoy-Narvasa and PricewaterhouseCoopers (PwC) Philippines’ Markets and Assurance Executive Director Allan Cao.

SM By The Bay and SM Cares’ ICC event for this year was done in collaboration with different private and government agencies

The ICC is a yearly global event that encourages individuals to be part of the movement for cleaner seas and oceans. Every year, thousands of Filipino volunteers from various sectors and communities join the efforts to help ensure the cleanliness of the shorelines and waterways in the country.

“The International Coastal Clean Up is part of the overall SM Green Movement. As a proven responsible property developer and community partner, SM Prime’s various Sustainability programs across its malls, residences, hotels and leisure properties promote resource conservation & environmental protection for an improved quality of life in the communities it serves,” said SM Supermalls SAVP for Operations Perkin So.

This year's event was made possible by SM Offices, 2GO, PwC, Maynilad, and International Coastal Clean Up Philippines. DENR-NCR, the Climate Change Commission, and the Philippine Coast Guard were also present to provide their support.

Aside from the annual observance of ICC, other sustainability projects of SM Cares include the Trash-To-Cash Recycling Market where individuals can drop off their recyclable waste in exchange for cash; the Plastic Waste and Electronic Waste Collection Programs which promotes responsible plastic and electronic waste management affecting our seas, just to name a few.

SM Cares is the corporate social responsibility arm of SM Prime Holdings, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment. To learn more about these, visit www.smsupermalls.com/smcares.

UNDRR, SM Prime laud women leaders in disaster resilience

 

1. SM Prime Holdings (SMPHI) recently announced its support for the global search for women leaders in disaster resilience. 

2. For the second consecutive year, SMPHI is sponsoring Women’s International Network on Disaster Risk Reduction (WIN DRR) Leadership Awards, a flagship program of the United Nations Office for Disaster Risk Reduction (UNDRR). 

3. SMPHI Vice President for Corporate Compliance Liza B. Silerio said that the support is aligned with the company’s drive to recognize women’s leadership in disaster risk reduction. “This is important in inspiring other women to fully and effectively participate in promoting gender equality and empowerment while building our collective resilience.”

4. UN Special Representative of the Secretary-General for Disaster Risk Reduction Mami Mizutori expressed gratitude for the support, stating, “The awards highlight the key role of women as leaders and agents of change in building resilience and actively participating in the creation and implementation of DRR strategies, policies, plans and programs in their regions. Their stories reflect the diversity of solutions required to meet the converging challenges of accelerating climate change and disasters in the region.”

5. “We look forward to continued collaboration with SM in our DRR agenda,” Secretary General Mizutori added. 
6. The WIN DRR Excellence Awards 2022  sponsored by SM Prime has 15 finalists shortlisted from 420 nominations received from across 24 countries in the Asia-Pacific. The winner will be announced at the Asia Pacific Ministerial Conference on Disaster Risk Reduction in Brisbane on 21 September 2022. US$10,000 will be awarded to an individual woman who has achieved exceptional professional success in DRR. 

7. The WIN DRR partnership is consistent with SM Prime Holdings’ social commitment towards women empowerment, resilience, good health and well-being of women. The company’s corporate social responsibility arm, SM Cares, supports programs that advance these causes.  

8. The Women's International Network on Disaster Risk Reduction (WIN DRR) is a professional network to support women working in disaster risk reduction, in all their diversity. Its overall goal is to empower women to attain leadership and enhance their role in decision-making in disaster risk reduction in Asia-Pacific. The WIN DRR Philippine Network is powered by SM Prime and Asia Pacific College. 

9. Earlier this year, SM Prime through its SM CARES, partnered with UNDRR in celebrating women empowerment through a webinar on the role of women in disaster resilience. In her keynote message, Mizutori emphasized “women’s equal participation and leadership in public life including disaster risk reduction is important and it is also essential to reducing disaster risk in achieving the United Nations sustainable development goals.”

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ABOUT SM PRIME HOLDINGS

 

SM Prime, one of the leading integrated property developers in Southeast Asia, remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. Sustainability and Disaster Risk Reduction and Resilience form part of SM Prime's core business strategies. It ensures that its risk-informed investments catalyze sustainable development and positive change in the communities where it operates.

 

For more information on SM Prime Holdings and its other programs towards disaster preparedness, visit their website at www.smprime.com.

How effective are brand logos and designs for your company and writing

 

 Blog header for more than 9 years

revamped blog header (simple text template using Canva editor)

Added a background for social medias cover photo 

So how effective brand logo and designs for your business and writing? 

When building up the position of your business profile, a good branding plan is crucial. How you strategize is the key to building a successful brand. Most importantly, the brand should be created in a way that it has a strong aesthetic appeal. A lot depends on your brand identification and how you present yourself in addition to your approach. 

That identity will set you apart from the crowd, so look for something more creative and distinct. 

Your competitors will undoubtedly compete with you. What matters is whether you are capable of standing up to your full potential. Indeed, it is on the basis of your brand positioning that you will be able to release a product aimed at the target audience.

The main concept of brand design is to aid you in developing a visual statement that reflect your brand ahead of your competitors. The first step is to design a logo that represents the brand while also standing out. The logo, in a way, conveys the values, which leads to the target customers choosing the product. 

Understanding the significance of consumer behavior and identifying this area can help you increase the value of your brand. 

The brand should be eye-catching, and the colors and logo name should convey a strong message to customers. Unique selling points can provide an advantage over competitors. 

When selling to consumers, product and brand should go hand in hand. Unless consumers can identify with the product, your goal of achieving desired success will not be realized.

Now you are set with your brand and designs, time to sell your products!