Wednesday, May 26, 2021

Big Crunch Digital pave the way for the Philippines' fusion of TV and mobile game entertainment - Wil to Play to be launched under Perya Perya gaming platform

Mobile gaming in the Philippines will grow even more significantly in the coming years. In recent reports, Philippine mobile gaming revenues will reach US$1,032m in 2021 and push to US$1,522m by 2025. More than 70 million mobile phone users are driving these gains, with 80 percent of those users playing mobile games on a regular basis.

The Philippines is now one of the emerging Southeast Asian markets primed for the launch of new games and the expansion of new mobile game platforms. It's one of the reasons Big Crunch Digital Pte. Limited (Big Crunch Digital) is at the forefront of developing local games to help drive the mobile gaming market forward via its gaming platform. - Perya Perya (from the Filipino term amusement park). 

Under Perya Perya, Big Crunch Digital has been busy developing mobile games for Wil to Play, a soon-to-be-launched mobile game for Android. Willie Revillame, a well-known local celebrity, hosts and creates the TV show that inspired the app. The tight integration with its TV game show counterpart, as well as the ability to win real-world prizes, distinguishes Wil to Play from other games.

While most mobile games allow you to earn prestige and bragging rights, Wil to Play's hyper-casual mobile games allow users to bring home digital gadgets, food items, and more at any time and from any location. Since there are still limits to the sizes of local events and gatherings in the country, Wil to Play may well be the first game show that allows its online fans to win prizes even if they don't get to be in the TV studio. 

Big Crunch Digital's Managing Director, Jackie Chua, stated that the company has always aimed to develop a highly disruptive mass-market mobile entertainment offering for Southeast Asia.The company has vast experience in content, anime, and game production and development, working with big gaming studios such as Microsoft's first-party studio The Coalition and Synergy 88 Digital Inc.

Chua sees more opportunities as the Philippines' average revenue per user (ARPU) stands at US$33.69 and is expected to rise. As a result, Big Digital Crunch is looking for developers to expand into and partner with the Philippine market. 

"With Wil to Play and other currently-developing mobile gaming platforms, we've achieved distribution to more than 10 million users within the 2021 calendar year alone. We expect those numbers to increase exponentially in the coming years."

Wil To Play is set to have its open beta release this June 2021.

For more information on Wil to Play, please visit or 

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