Wednesday, March 29, 2017

The Church of Jesus Christ of Latter-day Saints Announces Easter #PrinceofPeace


Easter Campaign invites people to find peace during Holy Week.

Salt Lake City (March 21, 2017) —The Church of Jesus Christ of Latter-day Saints will be launching a global initiative this Easter season to reach tens of millions of people through the “Prince of Peace” campaign. The campaign will launch Friday, March 31, at and can be followed using the hashtag #PrinceofPeace. 

“We believe the teachings and Resurrection of Jesus Christ can help all of God’s children find peace among the turbulence and challenges they face daily,” said Elder Brent H. Nielson, Executive Director of the Missionary Department. “In a span of one week, Jesus rewrote humanity’s story and made it possible for each of us to overcome every obstacle in our lives, including death, and brought peace to the world.” will feature personal experiences and stories from bloggers, vloggers and Christians around the world. The site will also include ideas and resources for people to find their own inner peace through eight principles of peace: 
Faith                                            Gratitude
Compassion                                God’s Word/Scripture
Forgiveness                                 Prayer
Repentance                                 Hope

All of the Easter materials will be available in English and Spanish.

The Church of Jesus Christ of Latter-day Saints has sponsored multi media initiatives each Christmas and Easter since 2014. In December 2016, the “Light the World” initiative invited people to engage in meaningful acts of service each of the 25 days leading up to Christmas. 

Tens of thousands participated, using the hashtag #LIGHTtheWORLD to share photos and video of their experiences. The initiative reached more than 269 million people on Twitter and nearly 97 million on Facebook.

For more information on the #PrinceofPeace campaign, visit


Media Contact: Greg Droubay 
Director of Media, Missionary Dept. 
The Church of Jesus Christ of Latter-day Saints

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