Wednesday, September 14, 2022

How effective are brand logos and designs for your company and writing

 


 Blog header for more than 9 years



revamped blog header (simple text template using Canva editor)



Added a background for social medias cover photo 


So how effective brand logo and designs for your business and writing? 

When building up the position of your business profile, a good branding plan is crucial. How you strategize is the key to building a successful brand. Most importantly, the brand should be created in a way that it has a strong aesthetic appeal. A lot depends on your brand identification and how you present yourself in addition to your approach. 

That identity will set you apart from the crowd, so look for something more creative and distinct. 
Your competitors will undoubtedly compete with you. What matters is whether you are capable of standing up to your full potential. Indeed, it is on the basis of your brand positioning that you will be able to release a product aimed at the target audience.

The main concept of brand design is to aid you in developing a visual statement that reflect your brand ahead of your competitors. The first step is to design a logo that represents the brand while also standing out. The logo, in a way, conveys the values, which leads to the target customers choosing the product. 

Understanding the significance of consumer behavior and identifying this area can help you increase the value of your brand. 
The brand should be eye-catching, and the colors and logo name should convey a strong message to customers. Unique selling points can provide an advantage over competitors. 
When selling to consumers, product and brand should go hand in hand. Unless consumers can identify with the product, your goal of achieving desired success will not be realized.

Now you are set with your brand and designs, time to sell your products! 










Tuesday, September 13, 2022

Welcome to the Fall $100 Gift Card Giveaway!

Hello there! 

Sharing with you all this fun and easy- Fall $100 Gift Card Giveaway! 

Check out the link below to join and win...good luck! 

Fall $100 Gift Card Giveaway

Welcome to the Fall $100 Gift Card Giveaway!

Hosted By:

My Silly Little Gang

Co-Hosted By:

Deliciously Savvy, Golden Goose Giveaways, Miki's Hope, Versatileer, Saving K, and SaraLee's Deals Steals and GiveawaysFall giveaway blogger thanks

1 Lucky Winner will receive a $100 Gift Card from either Target, Walmart, Amazon, PayPal, VISA, or Starbucks!Fall $100 Gift Card Giveaway

The winner will be able to choose which card they would like to receive.

giveaway time fall

Giveaway Dates: 09/5 12:01 AM EST and runs until 09/30 at 11:59 PM EST

This giveaway/sweepstake is in no way endorsed, affiliated, or associated with Facebook, Twitter, or any other Social Media Networking Site. This Giveaway is valid to continental United States residents only, Entrants must be 18+ years of age to enter. This giveaway event will end at 11:59 PM (EST) on 9/30/2022. The winner will have 48 hours to email their information back to silvie.mslg at gmail dot com or a new winner will be drawn, you may want to put this email address as safe as it could go to spam. The giveaway is not valid where prohibited! By entering you are authorizing us to collect the information on the form below, this information is used only to contact the winner! No purchase is necessary, Void where prohibited by law, and the number of eligible entries received determines the odds of winning. Winners are chosen randomly by the Giveaway Tools program. The sponsors are each responsible for the shipping of the above prizes. No blog associated with this contest is responsible for prize fulfillment. If you would like to be a sponsor in a giveaway like this please email Silvana Armas at mslgblog (at)gmail (dot) com. If you take an entry you must stay following for the entire contest or you will be disqualified.

Enter below

fall - thanks - luck

Thursday, September 8, 2022

SM Prime and WWF Philippines announce partnership towards responsible reporting on climate change solutions

 


SM Prime Holdings, Inc., one of Southeast Asia’s leading integrated property developers and leading conservation organization World Wild Fund for Nature (WWF) Philippines have entered a collaboration in adopting a more robust reporting framework to address the climate crisis. 

 

This is a major partnership of WWF with a Philippine company towards the development of a bespoke program towards decarbonization.

 

Sustainability at SM Prime is at the core of its corporate identity. SM Prime is at the forefront of spearheading sustainable practices as well as setting records in pioneering programs to consciously protect the environment and strongly focus on resilience in its developments.

 

Under the partnership, SM Prime will adopt the Corporates for a Better Planet Initiative (CBPI), WWF-Philippines’ flagship program that provides an actionable framework for organizations to operate sustainably within the paradigm of the climate crisis. 


 

“We are delighted to work with WWF Philippines on this sustainable journey. Focusing sustainability within the context of the Philippines ensures that our strategies and projects are highly material, efficient and more responsive in addressing local concerns surrounding resilience and adaptation. We need to be one with the worldwide community to achieve this and we need to work with global experts to get this right,” SM Prime President Jeffrey C. Lim said.

 

Climate change is one of the most pressing and defining global issues today. The Philippines currently ranks third globally when it comes to climate change vulnerability. In relation to its geographical location, it is more exposed to altering intensities of climate change manifested through erratic weather systems and natural calamities.

These risks are rife with complexity and uncertainty and organizations typically fail to properly assess their implications. The CBPI program takes a holistic approach towards this pivotal issue, addressing these risks from a custom-built, science-based perspective. 

 

By partnering with the WWF, SM Prime will be able to enhance and determine climate change solutions that will be reflected through responsible and transparent reporting. 



The first phase of CBPI involves gauging where SM Prime stands in its sustainability initiatives and setting a science-based target in line with the Paris Agreement’s goal of limiting global warming to 1.5°C compared to pre-industrial levels. SM Prime published its first Integrated Report in 2021 under the Integrated Reporting Framework which provides an overview of our value creation model — how we seek to create value for our stakeholders by contributing to national progress through investments and interventions critical to the country’s socio-economic growth.

 

As a champion of climate action in the Philippines, our partnership with WWF adds another enhancement to transparent reporting by ensuring greenhouse gas (GHG) computations are accurate and use appropriate methodologies.

 

With the need to broaden efforts to protect the environment, this partnership forms part of group-wide efforts under the SM Green Movement that aims to improve the quality of life of communities through sustainable solutions to promote a green planet, green living and a green culture.

 

SM Prime’s partnership with WWF dates back to 2007 under Hamilo Coast, its leisure resort development in Nasugbu, Batangas.

 

WWF closely monitors the health and viability of the Hamilo Coast area including three of its coves designated as Marine Protected Areas (MPAs)—the Pico de Loro, Etayo and Santelmo.

 

In recognition of its conservation efforts, Hamilo Coast was cited by WWF-Philippines as its longest standing Sustainability Partner in 2020. 

 

###

 

About SM Prime

 

SM Prime Holdings Inc., one of the leading property developers in Southeast Asia, is committed to providing safe and sustainable spaces for its stakeholders.  Its development strategy is anchored on the responsible use of resources. In the communities it serves, it is able to promote resource conservation, environmental protection, and disaster resiliency by implementing solutions for water, waste, and energy management.

 

SM Prime is a key player in the SM Green Movement that aims to improve the quality of life of communities through sustainable solutions to promote a green planet, green living and a green culture.

 

Find out more about SM Prime and the SM Green Movement.






Sunday, September 4, 2022

Free tickets and books at MIBF 2022 from Rex Education

Rex Education is celebrating the on-site return of the Manila International Book Fair (MIBF) 2022 with free tickets, books, and prizes for bookworms, educators, and learners.

Happening at the SMX Convention Center on September 15–18, 2022, from 10:00 AM to 8:00 PM, the 43rd MIBF will bring together members of the local and international publishing industry to offer a comprehensive selection of books, panel discussions, workshops, storytelling activities, and training for readers and learners of all ages.
For first-time and returning attendees, get a free ticket to MIBF 2022 by registering with REX through this link: bit.ly/MIBF2022SignUpForm. Ticket holders can present the ticket at the REX booth 196-205 to receive a special surprise. Free tickets and freebies are limited, so register early and drop by the booth as soon as you can.

May be an image of 6 people and text that says 'O WORLD yoer REX EDUCATION JOIN REX EDUCATION AT MANILA INTERNATIONAL BOOK FAIR SEPTEMBER 15-18, 2022 10:00 AM-8:00 PM Visit our booth and enjoy big discounts! SMX Convention Center Manila, Philippines @manilabookfair @manilabookfairtv RECONET WORDS ORGANIZEDBY: ん PRIMETRADEASI.N'

For students and teachers, grab a chance to receive free textbooks throughout the fair. REX will be giving out free books on Accounting, Business, Hospitality and Tourism, and Education.
Customers can claim up to three books, while non-buying visitors who come to the booth are also eligible to receive free books.

On top of the freebies, many exciting deals await attendees at the Rex Education booth. For thrift shoppers, browse through the Bukay-Bukay section or purchase tertiary education books at a bargain price of PHP 100.00 and below. Regular titles are also discounted up to 50% off.
After a satisfying book haul, customers can join the raffle to win additional prizes.

REX at MIBF
Rex Education values MIBF as an excellent opportunity to promote its mission of nurturing every child for lifelong learning. The company has been joining the fair for years now to give Filipinos access to more affordable and quality books and learning materials.
When MIBF went digital in 2020 and 2021, REX offered discounted books through the MIBF Online portal and free webinars with its in-house experts. Now that the fair is back on the exhibition floor, REX endeavors to welcome learners back with an eye-catching booth following the theme “Approaches to the New Normal Way of Life.”
Considered the biggest and longest-running book fair in the Philippines, MIBF is a haven for artists, bookworms, learners, educators, and publishers alike. MIBF has redefined the reading
experience for over four decades now, showcasing the largest and most comprehensive collection of books, magazines, comics, educational aids, and allied materials.
Follow the Rex Education Facebook page for updates on their MIBF offerings, or visit the MIBF
official website at www.manilabookfair.com.

Friday, September 2, 2022

Solving family problems in the most excellent way

The Covid-19 pandemic did not spare anyone, in the Philippines or anywhere else in the world. Businesses big or small, tourist destinations, even the small sari-sari store, did not escape the wrath of the deadly virus.

May be an image of 6 people, people standing, indoor and text that says 'කరಿ CASA EKSELENTE Presentedby TAIWAN EXCELLENCE'

Moreso families like the Ekselente family.
The Ekselente family is your typical Filipino brood that struggled mightily during the pandemic. They own a resort, which is both their family home and prime source of income. Since they have no visitors because of the lockdowns and community quarantines, the family business is losing money for lack of income. Worse, the family is considering selling it to be able to survive.
Theirs was an archetypal dilemma that would test their values, and how they would be able to keep the family together in such stressful times was told through the eyes of the family’s helper or “Kasambahay,” Ofelia, who remained loyal and true to the Ekselente family. She shared in their difficulties and heartaches, and even went out of her way to help the family that had been good to her by staying with them, to help them keep themselves together as they go through life’s challenges.
Their story showcased several facets of family life: the emotional struggles of the father, the resolve of the mother whose stabilizing force is tested constantly, and the situation that their son and daughter are in as they suddenly faced an unexpected turn from the life that they were used to before the pandemic, when everything was still sweet and rosy.
The story of the Ekselente family was convincingly brought to life through a six-part series that featured real-life scenarios, coupled with pleasant and rejuvenating—sometimes heart-wrenching—music, as the family went through their daily struggles, a life suddenly turned upside down.
The father, Jojo Ekselente, is a former Overseas Filipino Worker who bought the resort to show that he is capable of giving his wife, who comes from a well-off family, and his children, whom he barely knew him since he was always overseas working, a comfortable life. He returned to the country because of the pandemic but struggled to find a decent job.
Soledad “Sol” Ekselente, the resolute rich kid, struggled in keeping the resort and her family intact, even if she has almost zero experience running a business, let alone a household because she was a unica hija. She is trying to learn to handle things, no doubt, but the hardships kept piling up, like whether to sell the resort or not, and keeping away from her snobbish mother.
David Ekselente, the “chill” guy, is the exact opposite of his sister. The family’s “gamer” seems to lack that competitive fire his sister has, and would rather settle with what he has at the moment than chase the bigger things in life and not be too preoccupied with the family’s problems since he has problems of his own.
Cheska Ekselente, the last member of the Ekselente off-springs, is very much like his father—competitive and go-getter—an ambitious Dean’s Lister in college and an aspiring social media influencer. She is driven by her desire to be fully independent and will stop at nothing to achieve her goals, yet longs for attention from her father whom she feels she doesn’t know much since he was always out of the country working, until now that he became jobless but may soon return for work and may leave again.
May be an image of 6 people, people standing, outdoors and text that says 'ಜီ CASA CASA EKSELENTE Presented by TAIWAN EXCELLENCE'
Finally, the matriarch, Lola Beatrice (Sol’s mother) is the picture-perfect rendition of an alta sosyedad mother– nosy, sneering, condescending—but can be deemed overprotective since Sol is an only daughter. She makes known her disdain for his son-in-law, rubbing in his incompetence by being a lola who spoils her grandchildren, always giving them what they want just to despise their father.
The six-episode Casa Ekselente story was part of an impressive digital marketing promotion initiative for 2022 presented by Taiwan Excellence, and ably utilized the power of cohesive content to broaden engagement and reach. The story of the Ekselente family is part of a strategy that used organic and creative content in order to generate organic reach and strengthen product and consumer connection for six Taiwan Excellence Award-winning brands such as Juliart, Asus, Acer and FECA during the regular scenes.
For the scenes that involved music, on the other hand, the brands that were seen were Aromase, Annie’s Way, Gigabyte, Johnson Fitness, Tatung and Transcend.
And the results for Casa Ekselente were totally impressive and significant, where the six episodes garnered over 900,000 views on Facebook and Instagram. It was, indeed, a successful move by Taiwan Excellence that employed excellent strategies in order to achieve excellence and achievement in digital marketing.

UNIQLO LifeWear FALL / WINTER 2022

Todays Classics

When you hear "classics," what comes to mind? Maybe a tweed jacket, trench coat, or cashmere sweater, beloved items that have stood the test of time.

But even these longstanding classics can evolve over the years. Warmer and lighter jackets, water-repellent coats,
and knitwear made using WHOLEGARMENT® technology. These updates maintain an authentic look
while adapting to the needs of today's lifestyle.

The lineup also features denim that requires much less water*, jackets made using recycled down,
and fleeces spun from plastic bottles,
items that will guide us toward a sustainable future.

We've taken a balanced and holistic approach, creating essentials that are made for all.
By designing classics for today that will last into the future,

UNIQLO makes LifeWear for today and for tomorrow.

WHOLEGARMENT is a registered trademark of SHIMA SEIKI MFG., LTD.
*Data is based on a study of Regular Fit Jeans (68 Blue) between 2017 and 2018. Water savings will vary slightly between products.





Japanese global apparel retailer UNIQLO redefines what classics are with the launch of its Fall/Winter 2022 collection. Dubbed Today’s Classics, the new collection of LifeWear is filled with wardrobe staples that have been reinvented to adapt to the needs of today’s lifestyle.

“There is a reason why our LifeWear pieces such as the tweed jacket, trench coat, or cashmere sweater are loved through the years. They are designed well and effectively serve their purpose. UNIQLO, however, believes that even these classics can evolve with the times. That’s the inspiration behind this season’s collection,” says Geraldine Sia, UNIQLO Philippines’ COO.

For Fall/Winter 2022, UNIQLO has designed warmer and lighter jackets, water-repellent coats, and knitwear made using *WHOLEGARMENT® technology. Emphasizing sustainability, this new collection features denims that require much less water during production, and jackets and fleeces made from recycled plastic bottles.

*WHOLEGARMENT is a registered trademark of SHIMA SEIKI MFG., LTD.

Below are some of the highlights of Today’s Classics:

OUTERWEAR

UNIQLO has expanded its collection of outerwear to suit a wide range of lifestyles and settings, from shirt jackets to chic wool coats.

Women’s Ultra Light Down Jacket
The Ultra Light Down Jacket has been redesigned to make it more fashionable. Now lighter and softer but still durable, the water-repellent coating protects the wearer from rainy days, while the pocketable feature allows it to be stored when not in use.

Women’s Corduroy Cropped Jacket
The cropped length in a boxy fit gives this jacket a sleek look, but the relaxed fit and dropped shoulders make it cozy to wear. Its classic corduroy fabric is washed for a softer look.

Women’s Fluffy Yarn Fleece
This is the ultimate in coziness: the fuzzy fleece is made with long-pile yarn for a warm, light, and soft feel with a natural stretch. The length extends to the hips for added warmth and coverage.

Men’s MA-1 Blouson
This wardrobe essential comes in a modern silhouette with classic details. Its voluminous and relaxed fit is complemented by its lightweight yet durable nylon twill outer layer. The water- repellent coating protects the wearer from the rain.

Men’s Over Shirt Jacket (Jersey)
The workwear-style texture gives the jacket a rugged look, but the comfortable and lightweight jersey fabric features a loose-fitting cut for a relaxed fit.

Men’s Utility Parka
The parka has been updated for a more relaxed and casual fit. Its design is practical with five pockets at the waist, chest, and the interiors.

KNITWEAR

Continually evolving knitwear is a UNIQLO masterpiece. This season, the highest quality has been achieved by employing the latest in knitting technologies, further refining the silhouette and enhancing comfort.

Women’s 3D Knit Cotton Dolman Long Sleeve Sweater
The 100% cotton sweater is gentle on the skin. It features textured knitting and a stylish silhouette, with dolman sleeves for added volume.

Women’s 3D Knit Cotton Crew Neck Half Sleeve Sweater
This sweater is made with 100% cotton and is designed with a relaxed fit and voluminous sleeves. The stylish straight fit with slits at the sides promises a comfortable fit around the waist. This garment can go from dressy to casual depending on the styling.

Women’s Extra Fine Merino Ribbed Half Sleeve Short Sweater

This piece is made with extra fine Merino wool for a glossy sheen and smooth feel. The sleek wide-ribbed fabric skims the lines of the body, while the short length gives a balanced style.

Men’s Middle Gauge Knitted Crew Neck Vest
The vest features a thick yarn that produces a light and comfortable feel. This garment changes its style depending on the size. Wear the usual size for a neat look, or go for a bigger version for a casual style.

Men’s Extra Fine Merino Crew Neck Long Sleeve Sweater
This classic item uses extra fine Merino wool for a premium and smooth touch. The knit has been updated to make the sweater look more beautiful.

BOTTOMS

This season, UNIQLO focuses on trendy and fresh-style wide pants. The wide range of variations and styles includes everything from clean-looking pleated pants to casual baggy jeans.

Women’s Drape Flared Pants
These pants are made from crepe fabric with an elegant drape and the center pleats create a flattering effect. They are wrinkle-resistant for easy care.

Women’s Corduroy Wide Pants
The supple, fine-wale corduroy has a high-waisted and wide-leg cut for a flattering effect. Its silky sheen also adds an elegant touch.

Women’s Baggy Jeans
The jeans showcase the authentic look of rigid denim even if it’s made with 100% cotton. Its full-length inseam and double-needle stitching create a leg-flattering effect.

Men’s Pleated Tapered Pants
UNIQLO updated its Pleated Tapered Pants with a new wide cut. The pants also come in a warm fabric while its pleats create a relaxed feel and an elegant drape.

Men’s Wide Fit Work Pants
Its design is based on classic painter pants, in a wide fit for casual styling. The moleskin fabric creates a warm and casual feel.

SPORT UTILITY WEAR

Sport Utility Wear is designed for today’s varied and ever-changing active lifestyles. The pieces are designed with functionality and style in mind, so they can be worn during sports, outdoors, and even as everyday wear.

Women’s Dry Sweat Cropped Full Zip Hoodie
UNIQLO combined polyester and rayon to create a sweatshirt with a comfortable fit and a high-quality, durable texture. The loose-fitting silhouette and cropped length give it a versatile and casual feel. DRY technology wicks moisture away from the skin and dries it quickly.

Women’s Ultra Stretch Active Jogger Pants
These high-performance pants are quick-drying and allow easy movement. The crisp fabric flatters the body’s contours and the sleek cut is flattering.

Men’s Sweat Full Zip Long Sleeve Hoodie
The hoodie is updated with a trim design and a fabric that is less prone to shedding. Its relaxed fit is roomy around the shoulders and chest to make it a great outer layer.

Men’s DRY-EX Crew Neck Short Sleeve T-Shirt
The performance shirt has ergonomic mesh holes for greater breathability. It is a great choice for sportswear: the raglan sleeves make it easier to move during sports, while the underarm paneling was removed to minimize seam contact with the skin.

HEATTECH

HEATTECH is made with bio-warming material, providing warmth without the bulk. It also uses technology to convert body moisture into heat, keeping the wearer comfortable during the cold season.

Women’s HEATTECH Ultra Stretch High Rise Leggings Pants
These leggings feature a warm brushed lining with HEATTECH technology for comfort and a high-rise design that works well with a cropped top or with a top tucked-in. It also has a pocket, a stitch work, and buttons expertly designed for a pants-like look.

Women’s HEATTECH Ultra Stretch Slim Jeans
UNIQLO’s HEATTECH Ultra Stretch Slim Jeans has an updated fabric for a more authentic denim look while keeping the roomy fit around the waist with its warm brushed HEATTECH lining.

Men’s HEATTECH Warm Lined Pants
These pants are lined with HEATTECH fleece for softness and warmth and have practical zippered seam pockets for convenience. It is also updated with a sleeker cut, an easy waist buckle, and a water repellent coating.

SPECIAL COLLECTIONS AND COLLABORATIONS

UNIQLO’s special collections and collaborations showcase how the innovative, forward-thinking principles of LifeWear meet the signature styles and perspectives of the world's best designers and fashion brands.

UNIQLO U
Artistic Director Christophe Lemaire and his team in Paris reimagine everyday clothing using innovative materials and contemporary silhouettes. These LifeWear essentials are designed with the highest precision in the pursuit of a simplified and modern wardrobe.

Hana Tajima
UK-born fashion designer Hana Tajima is changing the way women dress all over the world with her designs that channel refined elegance and effortless comfort. This season features elegant forms and soft silhouettes in dresses with simple yet iconic stylings.

Ines de la Fressange
Ines de la Fressange embodies modern Parisian chic in her collections. This season brings effortless French style to the world through the idea of the uniform, an eternal standard in fashion and one of de la Fressange’s essential styles.

JW Anderson
JW Anderson is regarded as one of London’s most innovative and forward-thinking brands. For Fall/Winter 2022, the two brands were inspired by the season in the British countryside. Think comfortable, worn, and cozy.

UT Archive
From the original art of the Pop Art movement to legendary manga and streetwear gods, the UT Archive lineup offers revived t-shirts that reflects the origins of a diverse array of cultures and artists.

For more updates, please visit UNIQLO Philippines’ website at uniqlo.com/ph and download the UNIQLO APP via Google Play Store or Apple Store.

Follow UNIQLO Philippines’ social media accounts, Facebook (facebook.com/uniqlo.ph), Twitter (twitter.com/uniqloph), and Instagram (instagram.com/uniqlophofficial).



Wednesday, August 31, 2022

Hamilo Coast and WWF: partners in eco-tourism and sustainability

Hamilo Coast, the premier beach resort town in Nasugbu, Batangas, may be the weekend haven of the country’s affluent set, yet it is on track as a thriving model of sustainable eco-tourism practices.

Hamilo Coast embraces sustainable tourism at the core of its philosophy and shows how beautiful beachfront homes can harmonize with nature and the environment.

Touting 5,800 hectares of prime seaside development, Hamilo Coast is a project of SM Prime’s Costa Del Hamilo, Inc. (CDHI), which carefully integrates residential, resort, leisure, commercial, and institutional land uses in the sprawling estate. But beyond its vast scope and stunning vistas, Hamilo Coast embraces sustainable tourism at the core of its philosophy and shows how beautiful beachfront homes can harmonize with nature and the environment.


2022 marks Hamilo Coast’s 15th year of productive partnership with the conservation group World Wide Fund for Nature Philippines (WWF). Hamilo Coast and WWF have been working together on key areas for sustainability—coastal resource management, ridge-to-reef management, solid waste management, mangrove reforestation, the use of renewable energy sources, and environmental awareness.


This long-standing collaboration with WWF signifies Hamilo Coast’s determination to pursue eco-tourism and sustainability while upholding international standards for leisure property development. 


Ms. Imee G. Francisco, Vice President and Head of CDHI Projects and Operations, takes pride in the partnership’s objectives. “More than building and maintaining a beautiful community, we seek to create and sustain a world that future generations can enjoy. To help serve this end, CDHI continues to develop Hamilo Coast without compromising the quality of wildlife living around it.” 


This year, Hamilo Coast and WWF will focus on addressing the major components on waste management, which include assessment of solid waste, water and wastewater management practices, formulation of environmental management plan, and the promotion of food shed farming systems. Apart from these, Hamilo Coast and WWF will continuously work on programs that will help conserve, protect, and nurture the environment.



Santelmo Cove was among those declared as a Marine Protected Area (MPA) regarded as a coastal zone where human activities are strictly regulated to ensure their long-term conservation.


For one, Hamilo Coast and WWF’s Ridge to Reef program declared three of Hamilo Coast’s 13 coves–Pico de Loro, Etayo, and Santelmo–as Marine Protected Areas (MPAs). These are coastal zones where human activities are strictly regulated to ensure their long-term conservation. Declaring more MPAs would also mean expanding Hamilo Coast’s scope in safeguarding more marine ecosystem and resources. 


Hamilo Coast also continues to implement a mangrove reforestation program in its 24-hectare mangrove belt—one of the largest in Nasugbu. Here, Hamilo has planted 50,000 propagules hand-in-hand with World Wide Fund for Nature (WWF) Philippines.


Mangroves are the first line of defense for coastal communities, stabilizing shorelines by averting erosion and providing natural barriers to storm surges, flooding, and hurricanes. As an effective carbon storage, mangroves absorb six times more carbon than mature tropical forests, making it all the more vital in slowing down the effects of climate change. 



Hamilo Coast and WWF further push for environmental awareness by celebrating occasions that show respect for biodiversity such as the Coastal Clean Up.


Finally, Hamilo Coast and WWF will further push for environmental awareness by celebrating occasions that show respect for biodiversity. One is the annually held Earth Hour, during which time people are urged to shut down electricity to make a substantial difference in energy consumption. Individuals, organizations, and establishments also come together on Coral Triangle Day to shed light on ocean conservation and the ways we can protect and preserve the world’s epicenter of marine biodiversity. 


Likewise, the development boasts the largest volunteer effort for the ocean’s health, made possible with the International Coastal Cleanup, where people gather on the Pico and Santelmo beaches to collect trash and record information on the collected debris. 


For all these sustained efforts, WWF has awarded Hamilo Coast with the Longest Sustainability Partner Award, recognizing the development’s commitment to sustainable tourism and its positive impact on the Philippine tourism industry.


Francisco affirms, “CDHI is proud of how far we have come at Hamilo Coast with the help of WWF. This inspires us to do even more, in the hopes that our efforts will make it possible for future generations to witness the beauty of nature as we see it today.” 



ABOUT HAMILO COAST

Hamilo Coast is a master-planned seaside residential community in Nasugbu, Batangas. Developed and managed by Costa del Hamilo, Inc., a subsidiary of SM Prime. It is approximately 90 minutes from Manila via Cavitex and the Ternate-Nasugbu Road. For inquiries, call (632) 7-945-8000 or visit www.hamilocoast.com.



Saturday, August 27, 2022

Meralco Group bags 22 wins at the 19th Philippine Quill Awards

May be an image of text that says 'AWARDS COMPANY OF THE YEAR 1ST RUNNER UP M MERALCO MANILA ELECTRIC COMPANY'

The Manila Electric Company (Meralco) emerged as one of the top companies at the recently concluded 19th Philippine Quill Awards after the power distributor bagged 22 wins and the Company of the Year 1st Runner-up award.

Recognized for its internal and external communication programs, the Meralco Group won eight (😎 Excellence Awards and 14 Merit Awards for various programs and initiatives on pandemic response centered on health and safety, customer-centricity, service excellence and stakeholder engagement.
“We have always been committed in creating communication plans and programs that help empower our customers and the public, most especially since the pandemic continues to pose challenges in our way of life. These said challenges invigorate us to strive harder because we firmly understand how crucial stable and reliable electricity service is in enabling work-from-home and online distance learning arrangements and in getting our responsibilities done,” said Meralco Vice President and Head of Corporate Communications Joe R. Zaldarriaga.
“To be recognized as one of the top companies in communications is truly an honor and it pushes us to develop and implement more programs that will benefit our customers, our communities, and our country,” he added.
Among Meralco’s campaigns that received highest awards include those that ensured customers, stakeholders, and employees were protected, healthy and equipped with helpful information against the COVID-19 pandemic. “#AyokoMagViral: A Meralco internal campaign against COVID-19” under the Internal Communication category and “Safety First: Empowering Enterprises to Fight an Invisible Enemy” under the Safety Communication category received Excellence Awards on Communication Management.
Meralco’s initiative to make customer payment process more convenient via the “Fitting the Bill: Meralco makes paying bills easier with the Customer Account Number”, and its relentless efforts to ensure its external stakeholders remain safe and informed despite the pandemic through the “Meralco Power Up Live: Empowering Business Customers Amidst the Pandemic” both won Excellence Awards in the Customer Relations category.
Also recognized with an Excellence Award under the Customer Relations category was the “Safeguard the Economy at All Costs by Waiving Energy Demand Charge” program, which demonstrated Meralco’s efforts to support its business customers amid the global health crisis.
The Company’s push towards sustainable transportation through “Electric Motorcycle Deployment for Meralco Business Center Field Representatives” campaign likewise earned an Excellence Award in the Change Communication category.
Meralco PowerGen Corporation subsidiary Atimonan One Energy, Inc. (A1E), meaenwhile, received two (2) Excellence Awards under the Corporate Social Responsibility category. “Kaisa sa Kabuhayan: Aplaya Sardines Enterprise with Atimonan Fisherfolks” and “Kaisa sa Kalusugan radio health program” are both pandemic response programs that benefitted A1E’s host communities in Quezon province.
One Meralco Foundation (OMF), the company’s social development arm, bagged four (4) Merit awards for “Household Electrification Program: Powering-Up Communities Amidst the Pandemic”, “Meralco One for Trees: Helping Farmers Survive the Pandemic through Sustainable Reforestation”, COVIDCOMMS 2021: Farmers to Frontliners and Marginalized (F2FM) Project: Invigorating the Livelihood of Farmers”, and “Stronger Together-The 2020 MVP Academic Achievement Awards Virtual Ceremony”.
Other Meralco’s initiatives that received Merit citations were the following campaigns: “Unwavering Service and Malasakit amid the Pandemic and May-June 2021 Power Shortage”, “Providing Consumers the Power During Summer”, “Meralco Corporate Partners Viber Community – Engagement When Connectivity is a Must”, “Ensuring our Stakeholders are Informed Despite Social Distancing: Quarterly Operating and Financial Media Briefings”, “Putting Things in Perspective: Meralco Communicates the Upward Trend of Power Rates 2021”, “Meralco’s 2020 Corporate Reports (Power On, Live Life and Give Hope)”, “Biyaheng Meralco: A Virtual Townhall with our CEO”, “Customer Experience Index (CXI): The Case of Meralco Business Centers”, “COVIDCOMMS2021: Meralco’s Facebook Page Keeping the Lights On in the New Normal”, and “MVP: The Man and His Art – A Visual Inventory of Filipino Artistry Gracing the Halls of Philippines’ Major Companies”.
Organized by the International Association of Business Communicators (IABC) Philippines, the Philippine Quill Awards is considered the country’s most prestigious awards program in the field of business communication – emphasizing the excellent use of communication in achieving goals and in making a difference in society.
IABC President Belle Tiongco lauded Meralco on its performance, saying: “For as long as I have been involved with the Quills, Meralco has always been a beacon of communications excellence. Meralco is a communicator that prioritizes its role as a mover, a force for good, in Philippine society. That’s a mindset, I believe, that organizations should emulate so that communications can really be a platform for national development. Mabuhay Meralco, for your performance in this year’s Quills.”
This year’s awardees came from a crop of more than 800 entries - the highest in Quill history, according to the IABC, an association of top business, industrial and organization communicators, and professionals that supports the highest professional standards and practice of exceptional quality and innovation in organization and business communication.