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As a brand you know that having an online presence can impact your success. You may not be particularly clear the role that search engine optimization or SEO plays in that process. Even though major search engines are constantly updating the algorithms, SEO is most definitely essential to business. Here are reasons why you need an SEO expert to help you structure your online presence to reach its potential.
Brings Attention To Your Business- While you may use strategies and social networking sites to help build your audience, they all point back to the main point in your online arsenal; your website. It’s not enough to build a great website and hope people can find it. YOu need to learn how to get SEO involved by creating content that is relevant and meaningful, gathering the attention of search engines and learning which keywords to include.
If your site contains the products and/or services users hope to find when they enter a search phrase into a browser, then you have a very good chance of finding your site at least on the first page of the search results. When you have done a great job with SEO, your site will show up in the top three results, something that will drastically increase visits to the site.
Helps Navigate Rankings- Navigating the waters of the internet does not mean planning our a roadmap and then sticking to it. Search engines refine their algorithms you will find that your site goes from tanking in the third spot on results to falling off the front of the page. To avoid that, be aware what is working, update your strategy before the changes are implemented and anticipate search algorithm changes! This does take time but it will mean your SEO strategy will continue to be successful and going into the future.
Builds Credibility- Your website, blog, or other forms of online presence is to convey something of value to other people. In terms of a business, you want to educate, entertain, and ultimately convince consumers that what you have to offer is what they need to buy. Unless you establish some degree of credibility with those consumers, your efforts will go nowhere.
A key component in establishing your credibility is link building. The more links to your site that can be found on other credible sites, the better it is for your site’s reputation. Also, you want the links to be natural and not forced. Google and other search engines take all of these factors into account when ranking your site.
SEO Teaches You to Avoid Keyword Stuffing- There are older methods of SEO that worked fine in years past, but they left many Internet users feeling a little cheated. One of those strategies is referred to as keyword stuffing. Older algorithms did not just look for keyword(s) that related back to the phrases users employed for searches. They also looked for multiple uses of those phrases. That meant if you included a commonly used search phrase in your text, the odds of that page showing up high on search results were very good. And the more you used those phrases the better.
SEO Enhances Your Ability to Compete with Other Brands- Your brand may be well respected, and that’s great. The thing is there are other brands out there that are also known to users, and they have no problem comparing the quality and pricing of your services with those competitors. You cannot rely on the reputation of your brand alone since just about everybody is looking for a good deal.You have effectively set the standard by which all other competitors will be judged. Unless they can come up with some strong incentives, many of those shoppers will return to your site and place an order.
SEO Increases the Odds of Getting Your Site Bookmarked- The right type of SEO effort gets people to visit your site once and decide that it is worth coming back to again and again. If you have used the right approach and the consumer believes that your site offers the benefits that were promised based on the search results, there is a good chance of it being bookmarked. Rather than having to find it with another search, the user will simply click on the saved link
Keep in mind that saved link can be shared repeatedly with others. The person who found your site by means of a web search now has the power to cut and paste that link into the body of an email to a friend or two. That consumer can decide to share the link via a post on his or her Facebook or Twitter account. Thanks to those solid SEO strategies, you have created a basis for the time-honored tradition of relationship marketing.
All these great SEO Strategies are perfect to keep your brand or business compatible with others in the business world. If you feel overwhelmed or are unsure of how to get started, I would hire professionals like those who work at RankCrew. RankCrew offers a variety of various packages to boost your blog such as link building packages, or social building packages. Each is broken down into smaller packages for starters, advanced or enterprise depending on where your brand is. Signing up is free and with over 16 years experience, you know you and your business will be in good hands with this experience, talented and available 24/7 team.